Auckland Airport chief executive, Simon Moutter said, “For the first time we are promoting New Zealand tourism and trade in joint ventures with airlines, distribution partners and government.”

Two joint venture marketing campaigns have already commenced, one involving a newspaper promotion in India with Malaysia Airlines, and another with Emirates and a specialist winter holiday wholesaler promoting ski holidays into New Zealand.

In each case, Auckland Airport has contributed market and distribution expertise and promotional funding alongside the partners.

Simon added, “While we already have another five or six joint venture campaigns in the pipeline, Auckland Airport is actively looking for more win-win opportunities with all our airline, trade, and tourism customers to promote travel to New Zealand through Auckland.

Distribution partnerships and industry development are vital to the development of air services and the consequent growing of tourism and trade volumes for New Zealand.”

Each proposition will be assessed on a case by case basis, working strategically with partners to help grow the market.